Privacy Policy
How we collect, use and protect your data. Last updated: 11 April 2026.
1. Who We Are
This website, sugarbaby.london (“Sugar Baby London”, “we”, “us”, “our”), is an informational resource about sugar dating in London. We are not a dating platform, do not host user profiles and do not facilitate introductions between individuals. This privacy policy explains how we collect, use, store and protect information when you visit our website.
If you have questions about this policy, contact us at hello@sugarbaby.london.
2. What Information We Collect
Information you provide directly. If you contact us via email, we collect your email address and any information you include in your message. We do not require registration, accounts or personal information to access any content on this website.
Information collected automatically. When you visit our website, we may automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages and the date and time of your visit. This information is collected through cookies and similar tracking technologies.
We do not collect: names, home addresses, phone numbers, financial information, dating preferences or any other personal details beyond what is described above.
3. How We Use Your Information
To operate and improve our website. Technical data helps us understand how visitors use our site, which pages are most popular and how we can improve the user experience.
To respond to enquiries. If you email us, we use your contact information to reply. We do not add your email to any mailing list unless you explicitly request this.
To analyse website performance. We use analytics tools to understand traffic patterns and measure the effectiveness of our content. This data is aggregated and anonymised wherever possible.
To serve relevant advertising. If we display advertising, we or our advertising partners may use cookies to serve relevant ads. See our Cookie Policy for details.
4. Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your data on the following legal bases:
Legitimate interests. Understanding how visitors use our website so we can improve content and user experience.
Consent. Where we use non-essential cookies, we rely on your consent, which you can provide or withdraw through our cookie consent mechanism.
Contractual necessity. If you contact us with an enquiry, processing your email address is necessary to respond.
5. How We Share Your Information
We do not sell, rent or trade your personal information to third parties. We may share data with service providers for hosting and analytics under strict contractual terms. Our sponsor, Sugar Daddy Planet, does not receive any visitor data from this website. We may disclose information if required by law.
6. Data Retention
Analytics data is retained for a maximum of 26 months. Email correspondence is retained for up to 12 months after the last communication. Cookie data is retained for the periods specified in our Cookie Policy.
7. Your Rights
Under the UK GDPR, you have the right to access, rectify, erase, restrict processing of, object to processing of, and port your personal data. You also have the right to withdraw consent at any time. To exercise any of these rights, contact us at hello@sugarbaby.london. We will respond within 30 days.
8. Data Security
We take reasonable technical and organisational measures to protect information from unauthorised access, loss, misuse or alteration. Our website uses HTTPS encryption. However, no method of transmission over the internet is completely secure.
9. International Transfers
Some service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved under UK GDPR.
10. Children
This website is not intended for individuals under the age of 18. We do not knowingly collect personal data from anyone under 18.
11. Third-Party Links
This website contains links to third-party websites, including Sugar Daddy Planet. We are not responsible for the privacy practices of third-party sites.
12. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.
13. Contact & Complaints
For questions about this policy, contact us at hello@sugarbaby.london. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or 0303 123 1113.